Byrdie: Get January Jones’ Perfectly Retro Look
January Jones has serious red carpet skills. The Mad Men actress never fails to impress, whether she’s doing sultry and serious or fun and playful, like at a recent benefit in Los Angeles where she complemented her hot pink Skaist-Taylor romper with a ’60s-inspired, flipped-out ‘do, iridescent eye shadow, and lips to match–a look her makeup artist, Rachel Goodwin, says was inspired by the 1967 film Valley of the Dolls. We checked in with her beauty team for tips and tricks to nail this retro look!
Goodwin, a Chanel celebrity makeup artist, prepped Jones’ skin with Chanel’s Hydra Beauty Serum ($98)–concentrating around the eyes and lips–before layering Epicurean’s Facial Emulsion Enzyme Moisturizer ($49) on top. Then she brushed on Chanel’s Perfection Lumiere Foundation ($55) in Beige #10, removing excess product with a beautyblender sponge ($20) and dusted on Make Up For Ever’s HD Microfinish Powder ($32) to set the skin. “We wanted a matte look, but not flat,” she says.
Goodwin used a handy trick on Jones’ cheeks: lipstick! “I find that lipstick gives a better color payoff than cream blush,” she says. “A lot of women don’t know, but it’s actually okay to use it on your cheeks.” Though she doesn’t remember which tube she used, Goodwin suggests any petal-like hue. We like Sephora Collection’s Rouge Cream Lipstick ($12) in Decollete 15.
To emphasize the retro look, Goodwin started by applying Chanel’s Le Crayon Yeux Precision Eye Definer ($29) in Violet Smoke in the corner of Jones’ eyes and under the brow bone. She layered the brand’s Illusion D’Ombre Long Wear Luminous Eyeshadow ($36) in Illusoire under the bottom lash line for “a little fun color.” On the inner rims, she used Guerlain’s Eye Pencil ($24) in Givre Nacre: “A flesh-tone eyeliner opens the eye and gives it a brightness,” she says.
Goodwin finished up Jones’ eye makeup with Hourglass’ Calligraphy Liquid Eye Liner ($32) in Ebony on the top lash line, pulled out into a cat-eye, before gluing on Ardell Lashes ($5) with Duo Eyelash Adhesive ($8) in Black and, finally, a few coats of Chanel Inimitable Mascara ($30) in Noir. For a full brow Goodwin brushed in Make Up For Ever Aqua Brows ($20) in Ash and set it with Chanel Forme Sourcils Brow Shaper ($32) in Clear.
“We didn’t want to match her outfit perfectly, but we wanted it to be in the same range,” Goodwin said. So she reached for Chanel Rouge Allure Luminous Matte Lip Color ($33) in La Rafinee.
Hairstylist Gregory Russell prepped Jones’ wet hair with Serge Normant Meta Lush Volumizer ($23). He sprayed it on the roots in “1-inch partings all the way through the hair,” before blow-drying her locks with an Ibiza Cork Small EX2 Brush ($34), wrapping the hair in an outward motion to achieve the flipped-out look. Russell set the top sections into pin curls for volume while they cooled, then applied Klorane Gentle Dry Shampoo ($18) all over the head. To finish, he brushed out the hair, backcombed the top section, and pinned it with two small bobby pins. A spritz of Frederic Fekkai Sheer Hold Hairspray ($25) set the style and the result is a retro look that’s anything but dated!